Privacy Policy

aldivaluemart.com (“we,” “us,” or “our”), operated by aldivaluemart.com, values your privacy and is committed to protecting your personal information. In this Privacy Policy, we explain what personal information we collect, how we use this information, who we share it with, and what rights you have regarding your information.

Please read this Privacy Policy carefully. By visiting our website and/or purchasing something from us, you engage in our “Service”, you accept the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not accept this Privacy Policy, you must not use or access any of the Services.

This Privacy Policy applies to our website, online store, and products.

Important Information for US Customers

This Privacy Policy complies with applicable US federal and state privacy laws, including the California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), and other state privacy regulations. We are committed to protecting your privacy rights as a US consumer.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from various sources, as described below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses described below, we may use information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our website and use our services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be linked with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You

Information that you submit directly to us through our Services may include:

• Basic contact information, including your name, address, phone number, email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information, including your username, password, security questions.
• Shopping information, including the products you view, place in your shopping cart, or add to your wish list.
• Customer support information, including the information you choose to include in communications with us, for example, when you send a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Through Cookies and Automatic Data Collection

We also automatically collect certain information about your interaction with the Services (“usage data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

Information We Obtain From Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies that support our website and Services, such as Shopify, payment processors, and shipping partners.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
• Social media platforms when you interact with our social media pages or use social login features.
• Marketing and advertising partners who help us reach potential customers interested in our products.
• When you visit our website, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we get from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of the information provided by third parties and are not responsible for third parties’ policies or practices. For more information, see the section below, Third-Party Websites and Links.

How We Use Your Personal Information

• Providing products and services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain, and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges, and to enable you to post reviews.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for related products. This may include using your personal information to better tailor the Services and advertising on our website and other websites.
• Product recommendations. We use information about your purchase history to recommend suitable products that may be of interest to you.
• Security and fraud prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
• Communicating with you. We use your personal information to provide you with customer support and improve our services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
• Legal compliance and safety. We may use your personal information to comply with applicable laws, regulations, and legal processes, and to protect the safety and security of our users and the public.

Cookies

Like many websites, we use cookies on our website. For specific information about the cookies we use in connection with operating our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to power and improve our website and our services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products and advertising on our website and other websites.

Managing Cookies

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please be aware that removing or blocking cookies can negatively impact your user experience and may cause some of the services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.

You can configure your cookie settings on our website through our cookie banner (which appears when you first visit our website).

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you instruct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate family, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
• With product manufacturers and suppliers for warranty, product safety, or recall purposes when necessary.

User Generated Content

The Services may enable you to post product reviews, photos of using our products, and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by everyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third-Party Websites and Links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Privacy

The Services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us with personal information, please contact us at support@aldivaluemart.com

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by applicable law.

Data Retention Periods

• Account Information: Retained while your account is active and for 3 years after account closure
• Order Information: Retained for 7 years for tax and accounting purposes
• Marketing Communications: Until you unsubscribe or for 2 years of inactivity
• Support Communications: Retained for 3 years after resolution

Your Rights and Choices

Depending on where you reside, you may have some or all of the rights listed below in respect of your personal information. However, these rights are not absolute, they apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access/Know. You may have the right to request access to personal information that we hold about you, including details regarding the ways in which we use and share your information.
• Right to Delete. You may have the right to request that we delete personal information we hold about you.
• Right to Correct. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Restrict Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Right to Object: You may have the right to object to our processing of your personal information for direct marketing purposes.
• Right to Appeal: You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have made.

You may exercise any of these rights where indicated on our website or by contacting us using the contact information provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

State-Specific Privacy Rights

California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared or sold
• Right to delete personal information held by us
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising CCPA rights

Virginia, Colorado, Connecticut, and Other State Residents

Residents of Virginia, Colorado, Connecticut, and other states with comprehensive privacy laws have similar rights to access, delete, correct, and port their personal information, as well as the right to opt-out of targeted advertising and the sale of personal information.

International Data Transfers

Your personal information may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country. We ensure that any international transfers are conducted in accordance with applicable data protection laws and with appropriate safeguards in place.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.

Complaints

If you have complaints about how we handle your personal information, please contact us using the contact information provided below. If you are not satisfied with our response to your complaint, you may have the right to make a complaint to the data protection authority in your jurisdiction. For US residents, you may also contact your state’s Attorney General office.

Data Protection Officer: privacy@aldivaluemart.com